G-Shock’s Nigel Sylvester Signature Timepiece Masterfully Combines Performance, Durability and Street Style

July 14, 2011

DOVER, NJ July 14, 2011 — Following on the heels of their announcement of pro BMX street rider Nigel Sylvester joining Casio as an official G-Shock team rider, G-Shock is proud to release Nigel Sylvester’s Signature timepiece, the GD100NS-7. The collaborative timepiece infuses Nigel’s street style with G-Shock’s toughness to compliment and withstand his riding needs.

The stark white band and contrasting black face features the BMX pro’s signature emblazoned in red. Keeping true to Nigel’s need for a tough and durable watch that can also be worn as a fashion accessory, the GD100NS-7 is Shock Resistant and 200M Water Resistant.

“I feel this time piece is a fantastic marriage between tough, durable and consistent but also elegant, sleek and classic. I am honored to have the opportunity to have worked on this G-Shock with Casio and anxiously looking forward to August when it will be available to the public.”

“Casio G-Shock is pleased to sponsor Nigel Sylvester,” said Shigenori Itoh, CEO and President of Casio America, Inc. “New York City has a particular way of crafting BMX riders and Nigel is a prime example. His love for riding, commitment to the sport and innate style makes him a kindred spirit to G-Shock. We wish him continued success in the upcoming year and look forward to supporting his growth as an athlete.”

In addition, the timepiece is fitted with rugged capabilities; shock resistance, 200M water resistance, auto LED (super illuminator) with flash alert, 48-City World Time, 5 independent alarms , 1/100th second stopwatch, countdown timer, 7 year battery and 12/24 Hour formats. The Nigel Sylvester Signature G-Shock watch is available this August for $110 at Tilly’s, Bloomingdales, Lord & Taylor, Nordstrom, Macys, Tourneau and Fashion boutiques and www.gshock.com.