The TAG Heuer Monaco 1969 reissued. Back to our roots.
Launched simultaneously in Geneva and New York on 3rd March 1969, the Heuer Monaco
was the first square, water-resistant automatic chronograph watch in the history of
Swiss watchmaking. Named by Jack Heuer following the Monaco Grand Prix
(for which TAG Heuer is still a partner), the watch represented a complete break from the
aesthetic codes of traditional watchmaking, with its large square case, metallic blue dial,
bright red minute hand, domed plastic crystal and, most notably, its crown positioned on the
left which, at the time, meant that the watch did not need winding.
Just as innovative at the time, its technology offered perfect water resistance – a first for a
square watch. However, the origins of the revolution lay inside the watch: the famous
Chronomatic Calibre 11, which was the first automatic chronograph movement offered
for sale in the history of watchmaking.
With its track début in 1970, on the wrist of the Swiss driver Jo Siffert (the first racing driver to
be sponsored by a watch brand – Heuer), the following year it shared the cinematic limelight
with Steve McQueen, who insisted on wearing it during filming for Le Mans in 1971.
Instantly recognisable and often copied, the “McQueen Monaco” (1133B model) has since
become a much coveted watch on the auction and collectors’ circuit.
2015: the Monaco Calibre 11 Chronograph is a direct descendant of the 1969 original.
The 39 mm size, the crown on the left, the legendary petroleum blue dial with two white
counters, the date window at 6 o’clock, the diamond-polished horizontal hour indices,
the inscribed vintage Heuer logo, the calibre 11 automatic chronograph with date and
water-resistance to 100 metres – all the attributes of the Monaco.
Note the three-part steel case (since 1998), which is slightly more square on the
2015 version, and closed with 4 screws; the two push-pieces at 2 and 4 o’clock are
rectangular, the lugs a little larger, its calfskin strap perforated, the sapphire crystal
(since 2009) and an open case-back which reveals the gears of the calibre are all features of
the updated version. A beautiful interpretation that respects the iconic heritage of
the La Chaux-de-Fonds manufacture. Connoisseurs will be under no illusion.