The TAG Heuer x Fragment Design Heuer 02 chronograph is a collector’s piece limited to only 500 units which sports a daring red sapphire case back and is fitted with the outstanding manufacture Heuer 02 movement, which boasts an impressive power reserve of 80 hours.

TAG Heuer x Fragment Design
TAG Heuer x Fragment Design

La Chaux-de-Fonds, Switzerland – 18 June 2020: The avant-garde Swiss watchmaker has revealed its second collaboration with the Godfather of Streetwear, Hiroshi Fujiwara, with a one-of-a-kind design equipped with a manufacture movement, the Calibre Heuer 02. Building on the resounding success of its first creation with the Japanese designer and his Fragment Design label in 2018, the latest collaboration has resulted in a bold yet minimalistic limited-edition novelty – a pure reflection of TAG Heuer’s motor-racing heritage and bold design principles, with high-end finishes, a ceramic bezel and a fiery red sapphire case back.

TAG Heuer x Fragment Design
TAG Heuer x Fragment Design

Introducing a globally influential designer, musician and watch lover

Hiroshi Fujiwara is the founder of Fragment Design, a multidisciplinary label created in 2003. He has since collaborated with some of the biggest and most renowned names in fashion, design and art. Fujiwara is a legendary figure who is celebrated in his homeland of Japan and around the world for his unique take on hip-hop streetwear. Beyond his legacy in contemporary fashion, Fujiwara is also known for his impact on mainstream culture, music and covetable design.

TAG Heuer x Fragment Design
TAG Heuer x Fragment Design
TAG Heuer x Fragment Design

Fragment Design makes its mark on the TAG Heuer chronograph

The latest collaboration between the two brands has created a daring reinterpretation of TAG Heuer’s signature motor-racing-inspired C-case models from the 1960s and 1970s, a case shape also found in TAG Heuer’s present-day collections.

Hiroshi Fujiwara explained: “Redesigning this TAG Heuer chronograph timepiece gave me the opportunity to use an existing legacy to create a new one. I gave the design a modern and exceptional flair with the red case back, which reflects one of the brand’s logo colours and also gives it a completely new and evolved character”.

Franck Touzeau, TAG Heuer Vice President Creation & Product, added: “Hiroshi Fujiwara’s reinterpretation of TAG Heuer’s C-case chronograph is an ideal mix of celebrated legacy and avant-garde design. The TAG Heuer x Fragment Design Heuer 02 chronograph is everything that today’s watch aficionado desires in a timepiece: pure and innovative technology, eye-catching and stylish appearance and remarkable heritage”.

TAG Heuer x Fragment Design
TAG Heuer x Fragment Design

Minimalistic style that focuses on the timepiece’s most noteworthy essentials

Echoing his superbly proportioned and minimalistic style, Fujiwara strips the watch’s architecture down to its bare essentials, emphasising the iconic tachymeter scale on the bezel and clearing the dial of all extraneous embellishment. The black opaline dial has two black embossed subcounters at 3 and 9 o’clock. The black contrasts with white lettering and logos – including “FRAGMENT” between 4 and 5 o’clock – and a simple date window at 6 o’clock. The only counterpoints to the high-contrast composition are the red indexes and the red lacquered central hand, which give the dial an extra pop. The result is a bold and elegantly sparse 44 mm timepiece that is effortlessly easy to read at top speeds.

TAG Heuer x Fragment Design
TAG Heuer x Fragment Design

On the case back, the two-counter architecture of the in-house Heuer 02 movement is partially obscured and made even more eye-catching thanks to a circular red sapphire crystal window. The automatic column-wheel chronograph movement is a worthy centrepiece; exceptionally precise and boasting an 80-hour power reserve, it demonstrates TAG Heuer’s continued mastery of watchmaking design and engineering. The red sapphire case back features the unmistakable logo of Fragment Design, and each piece is engraved with a unique limited-edition number from 1 to 500.

TAG Heuer x Fragment Design
TAG Heuer x Fragment Design
TAG Heuer x Fragment Design
TAG Heuer x Fragment Design

The Fujiwara design also includes an exclusive new feature: a five-row steel bracelet with a butterfly folding clasp. It is finely polished and brushed to catch the light with every movement of the wrist.

The watch will be available to pre-order from www.tagheuer.com and in select TAG Heuer boutiques before going on sale on July 27th, 2020.

In a numbered run of only 500 pieces, the TAG Heuer x Fragment Design Heuer 02 is a true original grounded in rich history. A testament to Hiroshi Fujiwara’s sense of design and TAG Heuer’s disruptive motor-sport legacy, it is a collector’s timepiece of the first order.

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TAG Heuer x Fragment Design (44 mm)

Calibre Heuer 02 Automatic Chronograph

Reference CAZ201A.BA0641


Calibre Heuer 02 Automatic

Black opaline dial
Two counters:
– 3 o’clock: black embossed minute chronograph counter
– 9 o’clock: black embossed hour chronograph counter
Red printed indexes
Rhodium-plated hour and minute hands with white Super-LumiNova
Red lacquered central hand
White TAG HEUER printed logo
Date window at 6 o’clock

Diameter 44 mm
Polished, fine-brushed steel case
Ceramic black polished tachymeter
Fixed bezel
Flat sapphire crystal with double anti-reflective treatment
Steel screw-down crown at 3 o’clock
Red sapphire screw-down caseback with special engraving
Water-resistant to 100 m (10 bar)

Polished, fine-brushed, five-row steel bracelet
Steel butterfly folding clasp with safety push buttons

Limited to 500 pieces
Comes in a TAG Heuer x Fragment Design special branded box

Available from July 27th, 2020

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