TAG

Monaco Calibre 11 Chronograph

The TAG Heuer Monaco 1969 reissued. Back to our roots. Launched simultaneously in Geneva and New York on 3rd March 1969, the Heuer Monaco was the first square, water-resistant automatic chronograph watch in the history of Swiss watchmaking. Named by Jack Heuer following the Monaco Grand Prix (for which TAG Heuer is still a partner), […]

More

TAG Heuer, Google, and Intel Announce Swiss Smartwatch Collaboration

Baselworld, Switzerland, 19 March 2015 — TAG Heuer, Google, and Intel have announced a partnership to launch a Swiss smartwatch powered by Intel technology and Android Wear. The effort signifies a new era of collaboration between Swiss watchmakers and Silicon Valley, bringing together each company’s respective expertise in luxury watchmaking, software and hardware. The collaboration […]

More